We’ll be your Wingman

The Wingman Group is the premier advisory firm for ad tech startups, companies entering the US Market & more.

The Wingman Group (TWG) provides comprehensive services that help these businesses navigate the complexities of the digital and tech landscape. Our mission is to empower our Clients with the strategic insights, operational expertise, and industry connections needed to accelerate growth and achieve sustainable success.

It is our mission to make our Clients successful and drive business impact and revenue for them. Each solution is tailored to the Client’s needs and are meant to be an extension of the Client’s teams. With our combined expertise in virtually every industry across pre-seed startups to multi-national corporations, we have the ability to help you not just find the first deal, but help you scale your business into a disproportionate advantage in your category.

The Wingman Group Team

  • Jim Sink

    PARTNER

    Jim is a partner at The Wingman Group and has considerable Experience in establishing and growing profitable professional services practices domestically and internationally as well as managing successful go to market partnerships. Additionally, he established successful management teams and led them in setting strategy that achieved revenue, profitability and client or partnership goals. He has held senior level positions at Adobe, MediaMath, and Oracle most recently as the Group Vice President of Strategic Partnerships.

  • Bill Forelli

    PARTNER

    Bill Forelli is a partner at The Wingman Group, bringing extensive expertise from his roles in tech, CPG and retail. Most recently, as Vice President of Sales in North America for Lumen Research, he spearheaded initiatives in eye tracking, attention measurement and marketing/advertising consulting, establishing the company as a global leader in the field. Bill's career includes pivotal roles such as VP of Sales Strategy at an innovative in-game advertising adtech startup and Global Marketing Manager at a leading online tech retailer. His experience at the intersection of technology, marketing, and consumer behavior positions him to drive innovation and help clients revolutionize their engagement and go-to-market strategies.

The Wingman Group Services

  • - Business model development

    - Go-to-market strategy

    - Competitive analysis

    - Brand positioning

  • - Process optimization

    - Technology integration

    - Product development support

    - Performance measurement

  • - Industry trends analysis

    - Consumer behavior insights

    - Competitive landscape assessment

    - Opportunity identification

  • - Product strategy development

    - Innovation & technology integration

    - Service assessments

    - Customer experience optimization

  • - Identify applicable solutions across target sales prospect or channels

    - Identify areas of strength or weakness that need to be addressed to achieve

    business objectives

    - Align client’s teams to minimize overlap and align to achieve business objectives

    including revenue generation

  • - Partnership and alliance building

    - Sales strategy development

    - Customer acquisition strategies

    - Market expansion planning

  • - Access to industry events

    - Introductions to key stakeholders

    - Community building activities

  • - Fundraising strategy

    - Investor pitch preparation

    - Financial modeling

    - Valuation services

Our Mission

It is our mission to make our Clients successful and drive business impact and revenue for them. Each solution is tailored to the Client’s needs and are meant to be an extension of the Client’s teams. With our combined expertise in virtually every industry across pre-seed startups to multi-national corporations, we have the ability to help you not just find the first deal, but help you scale your business into a disproportionate advantage in your category